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Ag industry celebrating moms

Ag industry celebrating moms
May 09, 2025
By Diego Flammini
Assistant Editor, North American Content, Farms.com

Moms are the original scouts, one organization said

Mother’s Day is this Sunday (don’t forget!) and some ag organizations are taking to social media to celebrate moms early.

Taranis Ag, for example, has an AI system that detect weeds, pests, diseases, and nutrient issues.

“But moms? They catch everything,” the company said on X. “Happy early Mother’s Day to the ones who really know how to scout for trouble – and love through it.”

Or take Fluid Metering, a manufacturer of metering pumps and dispensers for multiple industries, including ag.

The company highlighted a mother’s love and determination.

“A mother’s ability to nurture, adapt, and innovate inspires us all,” it said on X. “Happy #MothersDay to all the moms who shape lives with patience, strength, and heart!”

Holganix, a plant probiotic manufacturer, asked two of its employees to highlight lessons their moms have taught them, and what they’d grow for their mothers if they could only grow one thing.

A female employee said her mom taught her to be empathetic and would grow peonies because they’re her mom’s favorite flower.

A male worker said his mom taught him to be a good listener. And he would grow her a sunflower.

One ag company, RAGT Australia, which has forage, hybrid and broadacre seed varieties highlighted ag moms with different characteristics.

The “overachiever” moms are the powerhouses who handle everything.

“Managing the farm, raising the next generation, and breaking new ground every day,” the company said on X. “Strong. Resilient. Unstoppable.”

Then there’s the “fixer upper” moms.

These moms “heal the herd and our hearts,” the company said. “Whether it’s feeding a hungry calf or guiding little hands in the paddock, she’s always there – patient, practical, and full of love.”

And finally, RAGT highlights the “fuel stop” mom.

These women “keep everyone fuelled—whether it’s lunch for the farm crew or an endless supply of snacks. “There’s love in every bite, and somehow, she never runs out.”

Happy Mother’s Day to all the moms and mother figures from everyone at Farms.com!


Trending Video

Women in Ag. The Promotion of Female Farmers through Social Media | Madalyn Thayer | TEDxBGSU

Video: Women in Ag. The Promotion of Female Farmers through Social Media | Madalyn Thayer | TEDxBGSU

Less than 1% of Americans are farmers. The majority of those farmers are men. Many people have minimal experience with farms and agriculture. High schools are getting rid of their FFA programs and many colleges, including BGSU, do not have agricultural programs or classes. There is a new social media phenomenon where women are making content based on their farming endeavors and gaining lots of traction. Education is the one of the most important parts of agriculture, because the more people know the more they will emphasize with farmers and create policy that benefits everybody. Female farmers have taken to social media sharing their experience in the agricultural world. These women are breaking stereotypes and educating everyday citizens about farming which is extremely important for the future of agriculture. Madalyn is 19 years old and will be gradated with her bachelors degree in communication on December 2024. She lives on a farm and have spent lots of time working in agriculture. She has her own farmers market and love learning about all subjects, especially agriculture. She was on the BGSU Firelands Student government from 2021-2023 as a CCP Ambassador and was awarded the 3&1 communication excellency award in April of 2024. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.