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Ag industry celebrating moms

Ag industry celebrating moms
May 09, 2025
By Diego Flammini
Assistant Editor, North American Content, Farms.com

Moms are the original scouts, one organization said

Mother’s Day is this Sunday (don’t forget!) and some ag organizations are taking to social media to celebrate moms early.

Taranis Ag, for example, has an AI system that detect weeds, pests, diseases, and nutrient issues.

“But moms? They catch everything,” the company said on X. “Happy early Mother’s Day to the ones who really know how to scout for trouble – and love through it.”

Or take Fluid Metering, a manufacturer of metering pumps and dispensers for multiple industries, including ag.

The company highlighted a mother’s love and determination.

“A mother’s ability to nurture, adapt, and innovate inspires us all,” it said on X. “Happy #MothersDay to all the moms who shape lives with patience, strength, and heart!”

Holganix, a plant probiotic manufacturer, asked two of its employees to highlight lessons their moms have taught them, and what they’d grow for their mothers if they could only grow one thing.

A female employee said her mom taught her to be empathetic and would grow peonies because they’re her mom’s favorite flower.

A male worker said his mom taught him to be a good listener. And he would grow her a sunflower.

One ag company, RAGT Australia, which has forage, hybrid and broadacre seed varieties highlighted ag moms with different characteristics.

The “overachiever” moms are the powerhouses who handle everything.

“Managing the farm, raising the next generation, and breaking new ground every day,” the company said on X. “Strong. Resilient. Unstoppable.”

Then there’s the “fixer upper” moms.

These moms “heal the herd and our hearts,” the company said. “Whether it’s feeding a hungry calf or guiding little hands in the paddock, she’s always there – patient, practical, and full of love.”

And finally, RAGT highlights the “fuel stop” mom.

These women “keep everyone fuelled—whether it’s lunch for the farm crew or an endless supply of snacks. “There’s love in every bite, and somehow, she never runs out.”

Happy Mother’s Day to all the moms and mother figures from everyone at Farms.com!


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Dr. McCluskey documents that women entered agricultural economics in significant numbers starting in the 1980s, and their ranks have increased over time. She argues that women have increased the relevance in the field of agricultural economics through their diverse interests, perspectives, and experiences. In their research, women have expanded the field's treatment of non-traditional topics such as food safety and nutrition and environmental and natural resource economics. In this sense, women saved the Agricultural Economics profession from a future as a specialty narrowly focused on agricultural production and markets. McCluskey will go on to discuss some of her own story and how it has shaped some of her thinking and research. She will present her research on dual-career couples in academia, promotional achievement of women in both Economics and Agricultural Economics, and work-life support programs.

The Daryl F. Kraft Lecture is arranged by the Department of Agribusiness and Agricultural Economics, with the support of the Solomon Sinclair Farm Management Institute, and in cooperation with the Faculty of Agricultural and Food Sciences.