Chicken, named the official protein of Swimming Canada
Chicken Farmers of Canada snags promotion gig with Swimming Canada
By Amanda Brodhagen, Farms.com
Swimming Canada recently announced a new marketing partnership with Chicken Farmers of Canada. The new deal has Canadian chicken featured as the official protein of Swimming Canada. The declaration was made after Chicken Farmers of Canada made an undisclosed financial donation to the sport.
Director of Marketing and Events at Swimming Canada, Chris Wilson said that the partnership highlights the cooperation between the two organizations, which seek to promote healthy lifestyles. Dave Janzen, Chair of Chicken Farmers of Canada says that his organization is proud to be working on initiatives like this that promote healthy eating and pool safety.
Chicken Farmers of Canada has also launched a contest called “Name the Pool Peeps” to encourage the public to submit name ideas for two “Peeps.” These Peeps will join already named Kicker and Splash mascots in promotional initiatives targeted at younger swimmers. More information about the contest can be found at: https://www.swimming.ca/NamethePoolPeepsContest.