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Joe Dales Leaves to Pursue New Opportunities

Joe Dales Leaves to Pursue New Opportunities

Joe Dales has been a dedicated member of the team for two decades

After 20 years on the team building one of the enduring information technology-based companies in the agri-food sector worldwide, Joe Dales is leaving his position as Executive Vice-President at  

As one of the original founders of, Dales worked tirelessly to take a fledgling idea and build a compelling value proposition that supported the start and continued growth of

While the organization was founded before the dot com boom, beat the dot com bust and is today a multi-divisional organization with over 100 employees in 6 countries and on four continents.

“Joe is an experienced relationship builder, bringing producers and agri-business together,” said President & CEO and co-founder Graham Dyer.  “His excellent relationship skills were instrumental in building and growing would not be what it is today, without him.”

With a keen interest in the internet for the agriculture sector, Dales specialized in online agriculture trends, communications, and strategic leadership. With a zest for entrepreneurship, he has started and invested in more than seven companies within the agriculture and food sector.  He is leaving so that he can continue pursuing some of these entrepreneurial ideas with a dedicated focus.

“New opportunities on the horizon beckon me,” Mr. Dales said in his notice to the company’s board of directors, “and I know is in a solid growth mode, with a great team of people.  I love this company and my service to Farms is not ending with this transition. I will continue to serve as a board member,” Dales said.  

“We are grateful for the dedicated service Joe has offered this company over the past two decades,” said Dyer. “Joe’s continued involvement on the Board of Directors will ensure his input in strategic decisions and further ensure a smooth transition. His presence will continue to be felt.”   

Joe Dales comes from a business and marketing background with over 25 years of experience serving in various capacities, including agri-marketing and management in the agriculture industry. He worked for various leading multinational agri-business in North America, including Pfizer, Syngenta Seeds, and Cyanamid Crop Protection, before founding  Dales has played a pivotal role in launching several biotechnology innovations including Herbicide Tolerant Canola.



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