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John Deere seeks dynamic face for social media

By Farms.com

John Deere is calling upon Gen Z's vibrant energy and social media acumen through the introduction of their "chief tractor officer" role. The new position is aimed at invigorating John Deere's engagement with younger audiences and demonstrating the everyday importance of agriculture and construction industries.

The search for the ideal candidate is backed by NFL quarterback Brock Purdy and features appearances from various celebrities, including NBA's Tyrese Haliburton and social media phenomenon Tariq, the "Corn Kid." The role involves traveling around the U.S., capturing the diverse ways in which agriculture integrates into our daily routines, from sports turf management to national park maintenance.

Applicants are asked to submit a compelling short-form video that highlights their ability to generate engaging, creative content. John Deere emphasizes the need for a candidate who embodies "main character energy" and can produce "face-melting" social media posts.

This unique role not only offers a chance to lead John Deere's digital storytelling but also engages with a crucial, emerging audience, ensuring that the legacy of agriculture continues to resonate with the next generation. Through this campaign, John Deere reinforces its commitment to innovation and connectivity in the digital age.


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