John Deere seeks dynamic face for social media

Apr 18, 2024

By Farms.com

John Deere is calling upon Gen Z's vibrant energy and social media acumen through the introduction of their "chief tractor officer" role. The new position is aimed at invigorating John Deere's engagement with younger audiences and demonstrating the everyday importance of agriculture and construction industries.

The search for the ideal candidate is backed by NFL quarterback Brock Purdy and features appearances from various celebrities, including NBA's Tyrese Haliburton and social media phenomenon Tariq, the "Corn Kid." The role involves traveling around the U.S., capturing the diverse ways in which agriculture integrates into our daily routines, from sports turf management to national park maintenance.

Applicants are asked to submit a compelling short-form video that highlights their ability to generate engaging, creative content. John Deere emphasizes the need for a candidate who embodies "main character energy" and can produce "face-melting" social media posts.

This unique role not only offers a chance to lead John Deere's digital storytelling but also engages with a crucial, emerging audience, ensuring that the legacy of agriculture continues to resonate with the next generation. Through this campaign, John Deere reinforces its commitment to innovation and connectivity in the digital age.

Video: Learning to Wrench From Dad the Hard Way

Harvest is a week out and the farm picked this week to fall apart. The truck needs a battery, the barn curtain's got a problem, and the corn and beans are telling us we're out of time to get it all fixed.

So it's a full day of wrenching. Tork supervises while I get the truck back running, then we're out at the hog barn where one rusted up part has the whole curtain system hung up. Ladder work, cable work, and a little dad-and-son disagreement about the right way to do it. We close it out walking the fields, shelling beans and checking corn, because whether everything's fixed or not, harvest starts when harvest starts.

Chapters: 00:00 Everything breaks the week before harvest 01:00 Tork supervises while I fix the truck 12:30 Out to the barn to find the curtain problem 14:30 One rusty part hung up the whole curtain 20:00 Running the curtain cable from the ladder 24:00 Walking the beans and corn before harvest 26:30 Wrapping up

We're a 6th generation family farm in southeast Iowa showing the real ups and downs of pig farming and row crop farming. No script, just the work. Subscribe and follow along.

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