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Make birdies count challenge returns to Canadian golf opens

Make birdies count challenge returns to Canadian golf opens

By Jean-Paul McDonald

This summer, Think Turkey is excited to announce its return as an official partner of Golf Canada for the RBC Canadian Open and the CPKC Women's Open. 

The partnership highlights the 2nd Annual Make Birdies Count challenge, a unique initiative designed to support First Tee – Canada, an organization dedicated to introducing golf to young Canadians.

Scheduled to take place at the Hamilton Golf and Country Club from May 30 to June 2, and the Earl Grey Golf Club in Calgary from July 25 to 28, the challenge encourages players to score 'turkeys'—a term for three consecutive birdies. For each turkey made, Think Turkey will donate $100, contributing up to $15,000 to First Tee – Canada.

Last year, the initiative was a resounding success with 58 turkeys achieved, including one by defending champion Nick Taylor. This year, the stakes are higher with Canadian golfers in excellent form, and the program hopes to inspire even more exceptional performances on the green.

"The partnership with Think Turkey embodies our shared values of promoting sportsmanship and personal development through golf," said Tim McLaughlin, Chief Marketing Officer at Golf Canada. "We are thrilled to see the program not only return but expand, with an amateur player recognized monthly for achieving the most turkeys."

In addition to fostering competitive spirit, the challenge also plays a pivotal role in developing young athletes. "Our commitment to youth through this program is a reflection of our dedication to the community and the sport," remarked Darren Ference, Chair of Turkey Farmers of Canada.

Graham DeLaet, a Canadian golf broadcaster and PGA TOUR player, continues as the ambassador for the Make Birdies Count challenge. His involvement is key in promoting the initiative through interactive golf clinics and engaging content across media and the Golf Canada network.

This initiative not only brings excitement to the Canadian Opens but also significantly contributes to the growth of youth golf, demonstrating the profound impact of sports on community and character development.

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