New Logo Helps Consumers Identify Canadian Chicken in the Grocery Store

Jun 02, 2014

By Amanda Brodhagen, Farms.com

Chicken Farmers of Canada launched a new logo that will make it easier for consumers to identify Canadian chicken in the grocery store. The logo which reads “Raised by a Canadian Farmer,” shows a picture of a red chicken with a white maple leaf in the middle of the chicken. The new look is being rolled out in grocery stores across the country.

The logo will help prompt consumers to know that the chicken bearing the logo has been raised on a Canadian farm. Often consumers find themselves overwhelmed by the choices in the grocery store and the bright logo will help them narrow down their choices if they want to buy Canadian meat products, in this case chicken.

In order to bring awareness about the new logo, Chicken Farmers of Canada are creating social media buzz. Including a contest and a “Twitter Party.” For the contest they have partnered with CityLine for chicken lovers to enter for a chance to win a $5,000 backyard makeover – to help make your grilling experience that much more enjoyable. The second is a Twitter Party which will be held on June 25th. The hashtag for the event is #RaisedByACDNFarmer and it will start 9pm (ET).

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.