Canadian Dairy XPO: So God Made a Dairy Farmer Video Launched
By Amanda Brodhagen, Farms.com
The beloved “So God Made a Farmer” speech made a come back at the Canadian Dairy XPO, or CDX. The newest version is dedicated to dairy farmers, and is called “So God Made a Dairy Farmer.” Paul Harvey, an American radio broadcaster who passed away in 2009, delivered the original speech. The audio was made into a commercial for a Ram Trucks ad during the Super Bowl last year, that went viral online.
As farmers arrived at the second annual Dairy XPO, held in Stratford, Ontario, they were greeted with a giant television screen playing a video dedicated to them.
The video called So God Made a Dairy Farmer was launched on the first day of the two-day dairy show. It’s a new spin on the So God Made a Farmer decades-old speech written and narrated by conservative radio broadcaster Paul Harvey.
Dairy XPO team members wrote their own version of the speech and sourced original pictures for the film. Listowel, Ont. native David Carson, narrates the video. “We put the pen to paper and wrote it ourselves,” said Jordon Underhill, general manager and founder of CDX.
“We thought why not have a God Made a Farmer [video] and do our own original version,” explained Underhill. “Featuring the classic voice of David Carson who is well respected in the industry,” he said. Carson is the official voice of CDX radio ads.
The So God Made a Dairy Farmer script was recorded in a 130-year-old church in Guelph, Ont.
Underhill hopes the video will take a life of it’s own and eventually go viral online. “It was about capturing the passion of the industry,” he said.