“Save Our Bacon” Campaign Sounds Alarm over Potential Bacon Shortage

Sep 25, 2012

National Pig Association (NPA) Predicts Pork and Bacon Shortage

The National Pig Association (NPA) has come out with a new prediction, saying that consumers should expect a worldwide shortage of bacon and pork products come 2014. The NPA is a British farm trade organization that represents the interests of pig producers in the United Kingdom.

The association says that Europe’s pork products supply, namely bacon, will face what they are calling an unavoidable situation which is largely driven by recent financial hardships faced by the industry. Being plagued with drought and rising feed prices has forced hog producers to shrink their herds or simply get out of the business.

The NPA has launched a nationwide campaign for what they are calling “Save Our Bacon” with the goal of making consumers aware of the dire situation and to encourage them to buy British bacon products. The trade group is calling on supermarkets to pay pig farmers a fair price for pork to help them cover the drought-related losses. The campaign has gained momentum, especially among some British MP’s who signed a pledge of support for the campaign. More information about the campaign can be found at http://www.npa-uk.org.uk/index.html

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.