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A Farmers Market in N.J. Mixes Fresh Produce With Friendly Family Fun

By David Matthau

The West Windsor Community Farmers Market has been a community fixture for almost two decades. Vendors here sell a wide array of fruits and vegetables. Some have stands that sell everything from baked goods, cheeses, grains, and seafood, to items from wood workers and an alpaca farm.

Market manager Chris Cirkus, also known as the “Market Mama,” says the market has become a community hub, and it allows people to connect and reconnect with old friends and community members.

“It’s a gathering space for the community, it’s a downtown in a town that doesn’t have a downtown,”she said.“It is that space where you run into the old coaches, you run into former teachers. I saw a very beloved kindergarten teacher from town that has recently retired stroll through this morning.”

Eleven-year-old Isabel was there Saturday morning hanging out with her friends. “We can just walk around, shop, and just generally eat yummy foods,” she said.

Cirkus said the market expanded during the COVID-19 pandemic when people were hungry for community as well as food, and were looking for safe places outdoors.

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Gowan Canada is partnering with Geco Strategic Weed Management to help Canadian growers take a strategic approach to weed control through data-driven prediction and planning.

Geco’s technology uses data and AI to map where weeds have been over the past five years and predict where patches are likely to emerge next season. These insights allow farms and retailers to plan ahead and target actions in the most challenging areas.

“Our technology enables the question: if you could know where your most problematic patches are and where they are spreading to, what could you do differently? That’s what our technology makes possible,” said Greg Stewart, CEO of Geco. “Many of our farms are already using our prescriptions along with Gowan products, so this collaboration is a natural next step.”