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Agriculture Canada Rolls Out Buy Canadian Campaign

Agriculture Canada is going to start re-branding itself. 
 
The aim is to give Canadians a better idea of where their food comes and as a result, convince consumers to buy more Canadian products. 
 
The "Buy Canadian" campaign will begin sometime this summer, with the Federal government intending to spend 25 million dollars over five years to promote Canadian food products and instil pride in consumers for what our country can bring to the table.
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CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.