Canada is the world’s largest exporter of pulses, and ranks among the top exporters of grains and cereal crops. Tyler Groeneveld, CEO of Protein Industries Canada, and Leif Carlson, vice president of markets and trade at Cereals Canada will dive into the strengths and opportunities of Canada’s agri-food value chain in a panel moderated by Elisabeth Saftiuk, president and CEO of Manitoba Chambers of Commerce. This session will touch on Canada’s position in global markets, the role of innovation in competitiveness, and how the sector can adapt to evolving market conditions.
Tyler Groeneveld is the CEO of Protein Industries Canada, one of the country’s five Global Innovation Clusters dedicated to advancing growth in Canada’s food production, ingredient manufacturing and agriculture ecosystem.
With more than 31 years of leadership experience in Canada’s agriculture and food industry, Tyler has built a career focused on advancing innovation, sustainability, and value creation across the agri-food value chain. Before joining Protein Industries Canada, he held senior leadership roles with Corteva Agriscience and its legacy companies, most recently serving as Commercial Lead for North America.
Leif Carlson is the vice president of markets and trade at Cereals Canada. Leif leads efforts to promote Canadian cereals and protect the interests of the value chain in global markets. Since September 2025, he has also represented the sector as a director with the Canadian Agri Food Trade Alliance (CAFTA), advocating for fair, open, and predictable trade.
Leif holds a Bachelor of Commerce and a Master of Science in Agricultural Economics from the University of Saskatchewan. Before joining Cereals Canada, he held roles in sales, market analysis, and logistics with the Manitoba Department of Agriculture and the ag industry.
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