Alberta Milk has launched phase-two of a campaign in which they are encouraging the people of this province to help them reach a $100,000 donation target – to support Albertans facing food insecurity through a partnership with Food Banks Alberta.
Between July 12, 2023, to August 1, 2023, Alberta Milk will match donations made to foodbanksalberta.ca/abdairyfarmers up to a maximum aggregate amount of $50,000 which will support 113-member food banks throughout the province.
This follows the very successful initial phase during which Alberta Milk donated $1 for every “like and share” of select influencer posts, up to a maximum of $50,000.
“This campaign is our way of supporting the efforts of Food Banks Alberta while also elevating the discussion about food insecurity that impacts many individuals and families,” says Karen Pierik, who operates a dairy farm alongside her husband and four children, near Ponoka. “During the first phase of the campaign, many Alberta residents stepped up to a challenge. Now, as we enter phase-two, we have no doubt that others will follow suit, especially because each donation will be matched by Alberta Milk and have double the impact.”
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