NMPF, USDEC Testify on USMCA Dairy Priorities at USTR Hearing

Dec 05, 2025

NMPF and USDEC Executive Vice President for Trade Policy and Global Affairs Shawna Morris testified today before the Office of the U.S. Trade Representative (USTR), urging the administration to leverage the 2026 U.S.-Mexico-Canada Agreement (USMCA) Review to ensure that the agreement’s anticipated benefits for U.S. dairy producers and exporters are fully achieved.

“USMCA is a critical agreement for the U.S. dairy community,” said Morris at the hearing. “It’s crucial that the Review address targeted implementation problems with Mexico and Canada to create an even stronger agreement that will be up to the task of facilitating U.S.-Mexico-Canadian trade for years to come.”

Throughout her testimony, Morris highlighted a few key priorities, including combatting Canada’s continued manipulation of its administration of dairy tariff-rate quotas (TRQs) that denies U.S. exporters the meaningful market access guaranteed under USMCA. She also focused on Canada’s circumvention of USMCA dairy protein export disciplines has resulted in continued offloading of low-priced dairy proteins, undercutting U.S. products in both domestic and global markets.

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Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.