American Pure Pork Expands into Mexico’s Foodservice Sector

Strengthening U.S. pork identification in the retail and foodservice sectors in Mexico by differentiating U.S. pork as top quality is a primary market development objective of the U.S. Meat Export Federation (USMEF).

“American Pure Pork,” a marketing program that guarantees no water or other enhancements have been injected into a labeled U.S. pork product, is an ongoing promotional campaign with Costco at each of its 27 outlets in Mexico. Gerardo Rodriguez, USMEF regional director for Mexico, Central America and the Dominican Republic, says USMEF is now expanding the American Pure Pork program into the foodservice sector to foster product identification on restaurant menus.