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Attention Researchers: BCRC Opens Proof of Concept and Clinical Trial Call for Proposals

The Beef Cattle Research Council invites proposals focused on projects related to proof of concept and clinical trials. The application deadline for this call is September 5, 2023, at 11:59 PM MT.

With increased investment in research through the Canadian Beef Cattle Check-Off, the BCRC has committed to provide research funding in two key areas that have previously had limited funding:

1. Proof of Concept – proposals to help inform whether a concept is worth pursuing as a larger, more defined funding request

2. Clinical Trials – proposals to validate practices or technologies that have been discovered through research projects and/or to facilitate the adaptation of technologies utilized in other sectors, commodities or countries

The BCRC has committed funding to short-term projects in these two areas, with a maximum of $50,000 per project regardless of duration. Project duration should be within six months to one year unless a clear rationale can be provided demonstrating the need for a longer timeframe.

The purpose of this call is to fund proof-of-concept research and clinical trials that will lead to the achievement of objectives in the Canadian Beef Research and Technology Transfer Strategy and the National Beef Strategy. Leveraging producer check-off funds allocated to approved projects with other industry or government cash contributions is encouraged but not required for this call.


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CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

Video: CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

“From Pork Production to Performance Nutrition: A Candid Conversation with One of the Industry’s Most Unconventional Thinkers”

CEOs of the Industry, we sit down with Rob Brenneman, the visionary behind Brenneman Pork, for an unfiltered, in-depth conversation on leadership, survivability, nutrition, and the future of pig farming.

Rob shares how a deep-rooted commitment to **health—both animal and personal—**drives his philosophy and decision-making. From reshaping pork nutrition and advocating for the return of well-marbled, flavorful pork to confronting the ongoing battle with PRRS and other health threats, Rob’s insights reflect decades of hands-on experience and bold innovation.

Key themes include: Nutrition Reimagined: Why the industry went off course—and how Brenneman Pork is leading change by prioritizing gut health, fat quality, and real performance.

Health & Survivability: Rob’s take on biosecurity, disease management, and the systems and protocols that protect both pigs and profitability.

Well-Marbled Pork as Premium Protein: The science, consumer insights, and culinary feedback behind Rob’s mission to reintroduce pork as a premium, flavorful protein.

Sustainability & Farm Culture: How Brenneman Pork balances environmental responsibility with day-to-day positivity and resilience.

Generational Impact: Strategies to attract, inspire, and retain the next wave of pork producers with pride and purpose.

Plus, a fast-paced finale where Rob shares his top pork pick, leadership lessons, and what he’d change overnight in the industry.

Whether you're a producer, nutritionist, policymaker, or future leader, this episode offers a masterclass in where pork production is headed—and how visionaries like Rob are shaping it.