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Basis and a Cattle Marketing Plan

 
What is basis and how does it fit in to a marketing plan for cattle? Jason Wood, provincial livestock market analyst with Alberta Agriculture and Forestry, dropped by the studio to answer those questions.
 

Interview with Jason Wood (2:50 minutes) (1.30 Mb)

 

 

Source : Agriculture and Forestry

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CEO’s of the Industry | John Prestage – Prestage Farms

Video: CEO’s of the Industry | John Prestage – Prestage Farms

Leadership, Legacy & the Future of Pork and Poultry

CEO’s of the Industry, Jim Eadie sits down with John Prestage, CEO of Prestage Farms, one of the largest family-owned pork and poultry companies in the United States.

From its beginnings under founder Bill Prestage to its evolution into a multi-state, vertically integrated protein company, this conversation explores what it takes to scale responsibly while staying rooted in family values.

John shares how Prestage Farms balances growth, culture, and innovation across both pork and poultry, and how leadership transitions within a family business can strengthen — not dilute — a company’s mission.