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Basis and a Cattle Marketing Plan

 
What is basis and how does it fit in to a marketing plan for cattle? Jason Wood, provincial livestock market analyst with Alberta Agriculture and Forestry, dropped by the studio to answer those questions.
 

Interview with Jason Wood (2:50 minutes) (1.30 Mb)

 

 

Source : Agriculture and Forestry

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3 Years Into Prop 12: From Concern to Record Performance

Video: 3 Years Into Prop 12: From Concern to Record Performance

What actually happens when you operate under Prop 12 for three years?

Brent Hershey shares real-world results from his operation—moving beyond uncertainty to measurable performance gains.

•Record piglet production

•98.3% conception rates

•Mortality under 10%

•No additional labor required

•Heat stress effectively eliminated

This isn’t theory—it’s operational reality.

As the industry continues to adapt, this conversation challenges the narrative around Prop 12 and highlights what’s possible when systems, management, and execution align.