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Beef Industry Environmental Footprint

Research is underway to get a true understanding of the Canadian beef industry’s environmental footprint. Fawn Jackson, manager of environment and sustainability at the Canadian Cattlemen’s Association, says this is important research for the industry.

Interview with Fawn Jackson and Tim McAllister (2:14 minutes) (1.02 Mb)

Source : Agriculture and Rural Development

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3 Years Into Prop 12: From Concern to Record Performance

Video: 3 Years Into Prop 12: From Concern to Record Performance

What actually happens when you operate under Prop 12 for three years?

Brent Hershey shares real-world results from his operation—moving beyond uncertainty to measurable performance gains.

•Record piglet production

•98.3% conception rates

•Mortality under 10%

•No additional labor required

•Heat stress effectively eliminated

This isn’t theory—it’s operational reality.

As the industry continues to adapt, this conversation challenges the narrative around Prop 12 and highlights what’s possible when systems, management, and execution align.