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Beef Industry Environmental Footprint

Research is underway to get a true understanding of the Canadian beef industry’s environmental footprint. Fawn Jackson, manager of environment and sustainability at the Canadian Cattlemen’s Association, says this is important research for the industry.

Interview with Fawn Jackson and Tim McAllister (2:14 minutes) (1.02 Mb)

Source : Agriculture and Rural Development

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NCBA President-Elect Explains Policy Process

Video: NCBA President-Elect Explains Policy Process

NCBA takes pride in being an organization where policy decisions begin at the state and county level. Kim Brackett, President-Elect of the National Cattlemen's Beef Association, and an Idaho producer, explains why this grassroots process is critical to the success of the beef industry.