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Beef Producers Could Have More Precise Way to Manager Herds in the Future

Beef producers in the future could have a more precise way to determine the productivity of their cattle, thanks to a collaboration between Mizzou Engineering and the College of Agriculture, Food and Natural Resources (CAFNR). The project aims to provide a better understanding of how a herd’s environment and management impact productivity, Decker said. Researchers will predict factors such as a cow’s size—surface area to volume ratio—skeletal structure, fat resources and hair coat using 3-D image data. Further, they will create DNA predictions of these traits. This is important for successful beef production, which relies on continual reproduction.

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Industry–University Collaborations in Swine Research - Dr. Jordan Gebhardt and Matt Einarson

Video: Industry–University Collaborations in Swine Research - Dr. Jordan Gebhardt and Matt Einarson

In this episode of The Swine it Podcast Show, Dr. Jordan Gebhardt from Kansas State University and Matt Einarson from SAM Nutrition explore how academic–industry partnerships are driving innovation in swine nutrition. They share how collaborations support graduate training, create credibility, and translate research into practical strategies for producers. Discover real trial outcomes, sustainability initiatives, and why bridging science with industry is essential for the future. Listen now on all major platforms!

"The partnership with universities allows research to stay current, answering real questions that nutritionists and producers are asking today." - Dr. Jordan Gebhardt

Meet the guest: Dr. Jordan Gebhardt / jordan-gebhardt-9a6b4b120 , Associate Professor of Swine Production at Kansas State University, combines expertise in veterinary medicine and applied swine nutrition to improve herd health and productivity through research and student training. Matt Einarson / matt-einarson-7a00a123 , Vice President of Sales and Business Development North America at SAM Nutrition, brings more than two decades of leadership in global agribusiness, specializing in strategy, market development, and feed innovation.