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Beef Producers Could Have More Precise Way to Manager Herds in the Future

Beef producers in the future could have a more precise way to determine the productivity of their cattle, thanks to a collaboration between Mizzou Engineering and the College of Agriculture, Food and Natural Resources (CAFNR). The project aims to provide a better understanding of how a herd’s environment and management impact productivity, Decker said. Researchers will predict factors such as a cow’s size—surface area to volume ratio—skeletal structure, fat resources and hair coat using 3-D image data. Further, they will create DNA predictions of these traits. This is important for successful beef production, which relies on continual reproduction.

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Experiences in Marketing Beef in Ontario

Video: Experiences in Marketing Beef in Ontario

Birgit Martin of Martin Farms shares her experience in marketing beef in Ontario through direct to consumer sales and other opportunities under her family's Pure Island Beef brand. This presentation is from the Thunder Bay Field Day held by NOFIA (Northern Ontario Farm Innovation Alliance) in September 2025.