Confusion, Questions Largely Settled with Claas Announcement for N.D.

Jul 17, 2025

Questions (or gossip if you want to call it that) about what was happening with the Claas contract in the Red River Valley was buzzing several times this spring after the conclusion of the wholegoods contract previously held by Butler Equipment.

Claas’ North American headquarters in Omaha, meanwhile, remained “all quiet on the western front.” That is, until Ag Equipment Intelligence (AEI) staff – on its way to Sioux Falls, S.D., saw 3 Claas executives from Omaha waiting at a Minneapolis Delta gate bound for Fargo. The surprised execs admitted a new arrangement was in the final hours and to expect a forthcoming news release.

Still mum, AEI pushed Claas for an announcement several times throughout the month of May. Finally, as Claas acknowledged that the “whispers have started,” AEI received a release embargoed until June 2.

A Quick Turn of Events

In 2024, Ohio Ag, Ziegler Equipment and Butler Equipment each separated from Claas.

Ziegler’s exit from the Claas contract in its Wisconsin and Missouri locations — described by one observer as “too quick” to properly accommodate all concerns — was regarded as “clumsy” by many in the industry. Butler Equipment, instead opted to work with Claas on a longer arrangement. In the August 2024 announcement, it reported that it would maintain the wholegoods contract for another 6 months (January 2025) and parts and service support through the end of 2026.

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