Beef Producers Encouraged With Expanding Interest In CPTPP

Oct 22, 2021

Canadian beef producers are encouraged with the latest interest in trade expansion through the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).

There is growing interest from various markets to join the CPTPP, with official applications by the United Kingdom, Taiwan and China, and further interest by South Korea.

In a news release, the Canadian Cattlemen’s Association (CCA) says it has been a consistent advocate for the further expansion of the CPTPP, subject to review of specific country barriers and potential for beef trade.

“We expect the Asian region to hold the largest potential for growth in beef demand over the next 25 years and securing further access to key Asian markets is a priority for us,” said CCA President Bob Lowe. “We are encouraged to see other countries’ interest in joining CPTPP, as long as they meet the ambitious nature of the trade agreement, which should open and expand exports for Canadian beef farmers and ranchers.”

CCA says since CPTPP came into effect on December 30, 2018, Canadian beef exports have increased 37 per cent in volume and 35 per cent in value (2020 vs. 2018). From January to August 2021, exports continued to rise to CPTPP countries and are up 60 per cent in volume and 66 per cent in value.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.