Manitoba Beef Producers (MBP) 41st Annual General Meeting wraps up Friday in Brandon.
Outgoing President Tom Teichroeb commented on the state of the industry.
"We have an incredible amount of potential here that we still need to realize," he said. "Certainly before we can realize that we have to catch up a little bit from the last two years with the drought and the different challenges that we've had. Overall, a tremendous amount of optimism from my perspective. On the national side we had one of our best years in trade and marketing our product abroad."
Teichroeb says one of the biggest challenges for the industry is passing the torch to the younger generation.
"To make sure there is succession in the industry. In agriculture in general, you will see that the majority of the producers are the more mature...generation and we're looking for more young folks to come into the industry...If we can find a way, through the industry and government together shaping policy so that it's favourable for those young producers to come in, then we have achieved a lot."
The theme of the AGM this year was "Where Beef Fits in an Evolving Marketplace".Click here to see more...