Behind the Scenes with Farm and Food Care

Feb 17, 2023

On this day of love, it seems appropriate to talk about Farm & Food Care, a charitable organization creating awareness of the people and what they do behind the scenes in agriculture and food in Ontario, Prince Edward Island and Saskatchewan.

“Farm & Food Care Ontario brings farmers, agricultural professionals, related businesses, government organizations and other groups together with a mandate to build public trust in food and farming,” as reported on their website.

Creating public awareness and hopefully some love for agriculture and food is central to their remit. Farm & Food Care also play a role in farm education with resources for soil management and livestock care.

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Source : Small Farm Canada

Video: Building Trust in Agriculture Through Better Storytelling

How do we tell the story of modern agriculture in a way that connects with consumers while staying true to the people who produce our food?

CLEAR Conversations, host Tracy Sellers sits down with Jennifer Shike, Editor and Brand Leader for Farm Journal's PORK, to discuss the evolving role of agricultural journalism, the challenges of communicating science, and why authentic storytelling matters more than ever.

From emerging sustainability initiatives and animal welfare to producer innovation and public perception, Jennifer shares her perspective on covering one of agriculture's most dynamic industries and the importance of building trust between farmers and the public.

Whether you're a producer, researcher, student, or simply interested in where your food comes from, this conversation offers valuable insight into the stories shaping the future of animal agriculture.