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"Better Care. Better Pork." campaign targets values-conscious younger consumers

When the smell of sizzling Hatfield pork hits the air, even the busiest backyard warrior can't resist. That's the hilarious starting point of "Mower," the brand's new commercial that captures how great-tasting food has the power to bring people together — even if it means dropping the yard work mid-mow and hopping on a tractor to crash a neighbor's BBQ.

But "Mower" isn't the only moment turning heads — or noses. In another new spot, "Tailgate," the irresistible aroma of sizzling Hatfield bacon draws fans from every corner of the parking lot — proving that when pork's this good, everyone wants in on the flavor.

Still, Hatfield is more than just mouthwatering pork. It's pork with purpose.

This summer, Hatfield is turning up the heat with its new "Better Care. Better Pork." campaign — showing consumers that when a brand truly cares about animals, product quality and family values, the result isn't just delicious ... it's irresistible.

From juicy bacon  to savory marinated cuts, Hatfield pork is always crafted with care — and not just in the kitchen. For more than 100 years, they've treated their livestock with industry-leading care. Not because they have to. Because they choose to. That's why when you cook with Hatfield, you're serving pork that's as feel-good as it is flavorful.

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Farm Health Guardian | Digital Biosecurity in Real Time

Video: Farm Health Guardian | Digital Biosecurity in Real Time

Disease risk, biosecurity, and real-time monitoring continue to be major topics across the pork industry. In this episode of Swine Web Industry Perspectives, presented by Farm Health Guardian, we discuss how digital biosecurity and real-time data are changing the way producers think about herd protection, people movement, and operational decision-making.

The conversation explores:

disease risk in modern pork production,

the impact of people movement on biosecurity,

the importance of real-time monitoring,

digital biosecurity technology,

and how Farm Health Guardian developed tools designed to support modern swine operations.

As the industry continues focusing on prevention, preparedness, and operational efficiency, connected technologies and actionable data are becoming increasingly important parts of modern herd health management.