"Better Care. Better Pork." campaign targets values-conscious younger consumers

When the smell of sizzling Hatfield pork hits the air, even the busiest backyard warrior can't resist. That's the hilarious starting point of "Mower," the brand's new commercial that captures how great-tasting food has the power to bring people together — even if it means dropping the yard work mid-mow and hopping on a tractor to crash a neighbor's BBQ.

But "Mower" isn't the only moment turning heads — or noses. In another new spot, "Tailgate," the irresistible aroma of sizzling Hatfield bacon draws fans from every corner of the parking lot — proving that when pork's this good, everyone wants in on the flavor.

Still, Hatfield is more than just mouthwatering pork. It's pork with purpose.

This summer, Hatfield is turning up the heat with its new "Better Care. Better Pork." campaign — showing consumers that when a brand truly cares about animals, product quality and family values, the result isn't just delicious ... it's irresistible.

From juicy bacon  to savory marinated cuts, Hatfield pork is always crafted with care — and not just in the kitchen. For more than 100 years, they've treated their livestock with industry-leading care. Not because they have to. Because they choose to. That's why when you cook with Hatfield, you're serving pork that's as feel-good as it is flavorful.