Canada’s Farm Progress Show is taking on a new name and a new look being re-branded as Canada’s Farm Show.
The event runs June 16-18, 2020 with a new Tuesday to Thursday format, a change from the original Wednesday to Friday schedule.
Tim Reid, President, and CEO of REAL - Regina Exhibition Association Limited, says farming is adapting and changing; farm shows need to do the same.
"We have been working hard with the advisory committee behind the scenes to build a new direction for the show. With the increase of global food demand on the horizon now is the time for Canada’s Farm Show to redefine the show’s value proposition for the future."
He says along with a new name, new logo, and new dates there’s a new layout for Canada’s Farm Show.
“For the past two years, I’ve watched people walk around in the pouring rain trying to look at equipment in our parking lot. While the reality of it is, is we don’t need to do that anymore because we have buildings like this (International Trade Centre). The weather should no longer impact the experience of our guests particularly when we’re looking to host global market buyers; and as such, we’re moving the entire show indoors in 2020.”
Reid notes the $15 gate admission now also gives you access to all three days of the show.
One of the areas Reid is excited about is the new launchpad.
“This will be a visitor’s first look at innovation in our marketplace and opportunity for our manufacturers to roll out their new equipment on a global audience. It will also provide an opportunity for innovators and thought leaders to come to the stage to share their thoughts about the future of agriculture to educate, to inspire and to collaborate.”
Reid says the Board is investing $100,000 to secure the world’s best agricultural leaders to come speak at the show to help producers understand the changing needs of agriculture in a global marketplace.
Canada’s Farm Show will also feature new entertainment with Alpha Bull Rodeo making its inaugural appearance in 2020.
The show’s presenting sponsor, Viterra, has been a strong supporter of the show for over ten years; and has signed a new three-year sponsorship contract.
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