Bright Farms announces state-of-the-art lettuce greenhouse in Georgia

Jun 10, 2025

BrightFarms, a national leader in indoor farming, has celebrated the opening of its newest greenhouse in Macon, Georgia. The facility is the most advanced in the state.

It’s the third new build in less than six months for BrightFarms, following the successful openings of its state-of-the-art greenhouse hubs in Lorena, Texas, and Yorkville, Illinois.

BrightFarms and its parent company Cox Farms, a Cox Enterprises company, invited Macon leaders and other distinguished guests from across the state to explore the future of greenhouse technology. The grand opening event featured interactive tours of the new Cox Farms Discovery Center, an expert-led panel discussion on the future of food and an inside look at how BrightFarms is redefining freshness, innovation and accessibility.

“Georgia has been home to Cox since 1939, and we’re proud to deepen our roots in the state through this significant investment,” said Steve Bradley, president of Cox Farms.

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Video: Root Exudates, Soil Biology, and How Plants Recruit Microbes | Field Talk Friday

Field Talk Friday | Dr. John Murphy | Root Exudates, Soil Biology, and How Plants Recruit Microbes

Most of us spend our time managing what we can see above ground—plant height, leaf color, stand counts, and yield potential. But the deeper you dig into agronomy, the more you realize that some of the most important processes driving crop performance are happening just millimeters below the surface.

In this episode of Field Talk Friday, Dr. John Murphy continues the soil biology series by diving into one of the most fascinating topics in modern agronomy: root exudates and the role they play in shaping the microbial world around plant roots.

Roots are not passive structures simply pulling nutrients out of the soil. They are active participants in the underground ecosystem. Plants constantly release compounds into the soil—sugars, amino acids, organic acids, and other molecules—that act as both energy sources and signals for soil microbes.