Canada's Agriculture Day Celebrated by Millions Across the Country

Feb 22, 2023

GUELPH, ON, - The Canadian Centre for Food Integrity (CCFI) is thrilled to announce the resounding success of Canada's Agriculture Day, celebrated on February 15, 2023. This 7^th annual day, which has become a powerful platform for showcasing Canadian agriculture and the people who make it possible, reached more than 135 million people and trended #1 on Twitter for 15 consecutive hours.

The overwhelming response to Canada's Agriculture Day on social media is a testament to the pride and passion that farmers and participants of the Canadian food system feel for their work. The day was marked by a flood of positive messages and engagement on social media and in the news, demonstrating a shared appreciation for the people and practices that make Canada's agriculture industry one of the best in the world.

The highlight of the day's success was #CdnAgDay trending as the number one hashtag on Twitter for 15 consecutive hours and staying trending for 38 hours in total. "We are thrilled to see such incredible engagement and participation from Canadians across the country," said John Jamieson, President and CEO of the Canadian Centre for Food Integrity. "This year's impressive reach and social media presence reflects the importance and appreciation of Canadian agriculture and the need to continue to celebrate and promote it."

The CCFI thanks everyone who contributed to making the day a huge success and looks forward to continuing to celebrate and showcase the hard work, dedication, and passion of the many individuals and organizations that make up our agriculture industry.

As preparations begin for Canada's Agriculture Day 2024, the CCFI invites potential financial partners to consider joining in this celebration of Canadian agriculture and the people who make it possible. By supporting Canada's Agriculture Day 2024, you will demonstrate your commitment to a strong, sustainable, and resilient Canadian food system.

Source : Newswire.ca

Video: Seeing the Whole Season: How Continuous Crop Modeling Is Changing Breeding

Plant breeding has long been shaped by snapshots. A walk through a plot. A single set of notes. A yield check at the end of the season. But crops do not grow in moments. They change every day.

In this conversation, Gary Nijak of AerialPLOT explains how continuous crop modeling is changing the way breeders see, measure, and select plants by capturing growth, stress, and recovery across the entire season, not just at isolated points in time.

Nijak breaks down why point-in-time observations can miss critical performance signals, how repeated, season-long data collection removes the human bottleneck in breeding, and what becomes possible when every plot is treated as a living data set. He also explores how continuous modeling allows breeding programs to move beyond vague descriptors and toward measurable, repeatable insights that connect directly to on-farm outcomes.

This conversation explores:

• What continuous crop modeling is and how it works

• Why traditional field observations fall short over a full growing season

• How scale and repeated measurement change breeding decisions

• What “digital twins” of plots mean for selection and performance

• Why data, not hardware, is driving the next shift in breeding innovation As data-driven breeding moves from research into real-world programs, this discussion offers a clear look at how seeing the whole season is reshaping value for breeders, seed companies, and farmers, and why this may be only the beginning.