Cereals Canada Seeks WTO Dispute Resolution With Italy

Sep 10, 2019

Cereals Canada is renewing its call for the Canadian government to seek World Trade Organization (WTO) involvement against Country of Origin Labelling (COOL) in Italy.

This after the government asked for WTO dispute resolution against China for their restrictions on Canadian canola exports.

The durum value chain has been calling for WTO action to resolve Italian mCOOL for the past two years.

“Italy was once the largest market for Canadian durum, the wheat used to make pasta," said Cereals Canada President Cam Dahl. "Since mCOOL has been brought in Canadian farmers have lost sixty percent of this market. We urge the Government of Canada to stand up against and use all available tools to challenge the Italian regulations that effectively discriminate against Canadian products.”

Dahl added that the loss of the Italian durum market happened after the agricultural provisions of the Comprehensive Economic Trade Agreement with Europe came into effect.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.