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Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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At the 2025 World Pork Expo, Dr. Gisele Ravagnani of Lanxess joined Rachel for an engaging booth interview and live demonstration. The session began with a quick overview of Lanxess products and branding, followed by a hands-on outdoor demo in the barn area. Dr. Ravagnani showcased how to properly mix the product and apply it using a hand sprayer, foot bath, and surface treatment. The combination of visuals and real-world application gave producers a clear, practical look at how these solutions can be used on-farm, with Rachel guiding the conversation through educational, hands-on questions.