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Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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Old Hay For Bedding: SMART Sheep Farming!

Video: Old Hay For Bedding: SMART Sheep Farming!

Instead of throwing out hay that’s lost its feed value, we put it to good use in the barns. Old hay is not only cost-effective, but it also provides warm, soft, and absorbent bedding that keeps our sheep dry and comfortable during the cold months.

We’ll walk you through our process, explain why we choose hay over straw, and share how this simple switch can save money and reduce waste on your farm.

If you’re raising sheep or thinking about it, this is one of those small but smart management practices that really adds up over time.