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Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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Is this local? U.S. trade and tariff talk driving demand at Ontario butcher shop

Video: Is this local? U.S. trade and tariff talk driving demand at Ontario butcher shop

In the heart of St. Catharines, Goemans Lakeshore Meats is more than your average butcher shop, its an institution. The business has been operating for over 60 years and has built a loyal customer base, proudly serving high-quality meat products. According to owner Darwin Brenneman, recent trade talks between the U.S. and Canada have sparked renewed interest in sourcing local meat