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Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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In this episode of The Swine it Podcast Show Canada, Dr. Billy Flowers from North Carolina State University shares his expertise on gilt development and longevity in swine production. He explores the challenges related to first-litter gilt productivity, the importance of gestation and lactation periods, and how genetics and nutrition affect lifetime productivity. Learn about strategies to improve gilt development and reduce early-stage reproductive failures. Tune in on all major platforms!