Checkoff Issues Research Annual Update

Jan 27, 2012

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.

In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.

To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.

To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

Video: Sow Welfare and Group Housing Systems - Dr. Laya Alves

In this episode of The Swine it Podcast Show Canada, Dr. Laya Alves from the University of São Paulo, in Brazil, discusses how animal welfare regulations are evolving globally and their impact on pig production systems. She explains challenges in group housing, pain management, and euthanasia decisions, while highlighting the role of training and management in improving outcomes and economic sustainability. Listen now on all major platforms!

"Translating welfare requirements into daily farm routines without compromising economic sustainability remains one of the biggest challenges faced by producers globally today."

Meet the guest: Dr. Laya Alves / laya-kannan is a Postdoctoral Researcher at the University of São Paulo, Brazil, focusing on animal welfare in pig production, including pain management, euthanasia, and economic decision making. Her work integrates welfare science with practical farm management and sustainability. She collaborates globally to develop applied tools for producers.