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Farms.com Home  › News

Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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One Bolus for Calves…Big Climate Impact?

Video: One Bolus for Calves…Big Climate Impact?

What if reducing methane emissions from cattle could start on day one? A new California Department of Food and Agriculture funded study where researchers at UC Davis CLEAR Center are testing a new early-life bolus designed to support rumen development and potentially lower methane production long-term. PhD Student Sharissa Anderson, and Air Quality Specialist and Professor, Dr. Frank Mitloehner explain how it works.
 
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