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Farms.com Home  › News

Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

Trending Video

Episode 104: Take the Bull by the Horns

Video: Episode 104: Take the Bull by the Horns

Bull sale season is approaching, making now the perfect time to define your bull selection criteria and budget. In this episode, we discuss why choosing the right herd sire is one of the fastest ways to improve herd genetics and how to match bull selection to your operational goals. We talk through which bull traits may be priorities for you, how to stay within budget and how to build a herd for long-term success
 
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