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Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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In this episode of The Swine it Podcast Show Canada, Jenelle Hamblin, Director of Swine Health at Manitoba Pork, discusses the essential components of disease preparedness planning for the swine industry. She shares key lessons from Manitoba’s successful Porcine Epidemic Diarrhea (PED) elimination efforts and outlines strategies for collaboration between producers, veterinarians, and industry partners. Listen now on all major platforms!

"Biosecurity doesn’t stop at the farm. We need to think about prevention in transport, high-traffic facilities, and throughout the value chain."