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Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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Episode 86: Rest Stops During Long-Haul Transport: Helpful or Harmful?

Video: Episode 86: Rest Stops During Long-Haul Transport: Helpful or Harmful?

Transport regulations have renewed attention on the role of rest stops for weaned calves. While the idea is that breaks during long-haul transport might reduce stress and improve animal welfare, research from 2018–2020 tells a different story. Across all trials, rest stops showed no consistent benefits—and calves that rested actually carried more BRD-related bacteria than those hauled straight through. Tune in to learn why rest stops may pose more risk than reward.