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Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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How We Pick Sheep For Use As Breeding Stock

Video: How We Pick Sheep For Use As Breeding Stock

In this episode of our sheep farming vlog at Ewetopia Farms, we’re diving deeper into one of the most important parts of raising purebred sheep — selecting our breeding stock. ?? This episode is a direct follow-up to our popular video “You Be The Judge,” where we invited viewers to help evaluate our rams. We read through your comments, shared your insights, and now we’re responding! Arnie and I go over what we agreed with, where our opinions differed, and what we look for when choosing both rams and ewes to carry on our genetics. Breeding decisions at Ewetopia Farms aren’t just about looks — they’re about structure, performance, temperament, and the future of the flock. Whether you’re building your own breeding program or just curious how we make these decisions, today’s discussion offers a rare look inside the thought process behind improving a flock year after year.