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Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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Why Rotational Grazing Is Important For The Farm - Manitoulin Part 3

Video: Why Rotational Grazing Is Important For The Farm - Manitoulin Part 3

Presented by Birgit Martin of Pure Island Beef, Anita O'Brien, Grazing Mentor, and Christine O'Reilly, Forage & Grazing Specialist with the Ontario Ministry of Agriculture, Food and Rural Affairs. Watch each video from this event to learn about grazing tips, water systems, setting up fencing, working with net fencing, electric fencing tips, grass growth and managing grazing.

Birgit Martin provides an overview of her operation, Pure Island Beef, and why rotational grazing is so important for the farm.

The Manitoulin Island Pasture Walk in 2023 was delivered as part of the Farm Resilience Mentorship (FaRM) Program's Advanced Grazing Systems.