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Farms.com Home  › News

Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

Trending Video

Systemic Toxoplasmosis Case - Dr. Rodrigo Paiva

Video: Systemic Toxoplasmosis Case - Dr. Rodrigo Paiva

In this episode of The Swine Health Blackbelt Podcast, Dr. Rodrigo Paiva, PhD candidate and anatomic pathology resident at Iowa State University, discusses a rare and unique case of Toxoplasma gondii infection in pigs. The conversation explores why this organism is a concern for swine health but not a food safety risk in U.S. commercial pork production. Dr. Paiva explains diagnostic findings, risk factors, and the importance of biosecurity. Listen now on all major platforms.
 
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