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Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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Episode 95: Growth Promotants and the Environment Revisited

Video: Episode 95: Growth Promotants and the Environment Revisited

Past research has measured how long residues from growth promoters stay around in a feedlot environment. It showed that certain ones dissipated very quickly, while some could still be found on the pen floor for up to five months after they were last fed. In this episode, we will hear results from a follow-up study that looked at whether composting manure, stockpiling it, or incorporating it into the soil might help to break down these residues.