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Farms.com Home  › News

Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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Leman Swine Conference: US study confirms Improvest cuts water use, boosts feed efficiency in pigs

Video: Leman Swine Conference: US study confirms Improvest cuts water use, boosts feed efficiency in pigs

Dr. Micah Jansen, managing pork technical services veterinarian at Zoetis Pork, was recently interviewed by The Pig Site’s Sarah Mikesell in St. Paul, Minnesota at the Leman Swine Conference about new research conducted on Improvest focused on water disappearance.
 
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