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Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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Special Considerations for Grazing Sheep

Video: Special Considerations for Grazing Sheep

Presented by Christine O'Reilly

Many Canadian grazing recommendations were developed using beef cattle in the prairies. While we have adapted these the forage species and climate in Ontario, other livestock have different needs. Public enemy number one for grazing sheep are gastrointestinal parasites.

The purpose of the Profitable Pasture conference is to bring fresh ideas and new research results to Ontario grazing managers across the ruminant livestock sectors. These conferences have a major focus on pasture management.