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Farms.com Home  › News

Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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Dr. Derrell Peel Breaks Down the Wild 2025 Livestock Market — 2026 Outlook Revealed

Video: Dr. Derrell Peel Breaks Down the Wild 2025 Livestock Market — 2026 Outlook Revealed

2025 was a rollercoaster year for livestock producers. In this video, Dr. Derrell Peel, Oklahoma State University Extension Livestock Marketing Specialist, breaks down the major drivers behind this year’s market volatility — and shares what producers can expect heading into 2026.
 
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