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Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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Season 6, Episode 8: National Swine Health Strategy Coming Soon

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Pork producers say herd health is essential to the long-term success of the industry, and that message is driving the National Swine Health Strategy, a comprehensive plan set to be finalized this spring. Dr. Meredith Behr Petersen, director of swine health at the National Pork Board, outlines the timeline leading up to the plan’s final approval set for this spring and the steps involved in identifying producer priorities. She also explains how producers and the broader industry can align around the strategy to strengthen herd health and profitability.