Farms.com Home   News

Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

Trending Video

How Swine Nutrition Can Revolutionize Biogas Production - Dr. Felipe Hickmann

Video: How Swine Nutrition Can Revolutionize Biogas Production - Dr. Felipe Hickmann


In this episode of The Swine it Podcast Show Canada, Dr. Felipe Hickmann from Laval University explores how nutritional strategies and manure management impact biogas production in pig farming. He breaks down the science behind anaerobic digestion at low temperatures and explains how dietary adjustments affect methane production and environmental sustainability. Learn how producers can reduce emissions and improve resource efficiency. Listen now on all major platforms!

"Lowering crude protein can reduce nitrogen in manure, but only if animal intake doesn’t compensate by increasing feed consumption."

Meet the guest: Dr. Felipe Hickmann / felipe-hickmann-963853a6 is a PhD research assistant at Laval University, specializing in swine and poultry sustainability. With extensive experience in manure management, nutritional strategies, and precision livestock technologies, he contributes to improving environmental outcomes in animal agriculture.