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Farms.com Home  › News

Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

Trending Video

What is US SHIP? - Dr. Jeff Zimmerman

Video: What is US SHIP? - Dr. Jeff Zimmerman

In this episode of The Swine Health Blackbelt Podcast, Dr. Jeff Zimmerman from Iowa State University explains how active participatory surveillance can transform disease detection and response across the swine industry. He highlights efficient sampling methods, cost considerations, and the role of US SHIP (Swine Health Improvement Plan) in ensuring business continuity during outbreaks. Learn what producers can do today to safeguard tomorrow. Listen now on all major platforms!
 
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