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Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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Inside the Battle Against Streptococcus suis - Dr. Mariela Segura

Video: Inside the Battle Against Streptococcus suis - Dr. Mariela Segura

In this special rerun episode of The Swine it Podcast Show Canada, Dr. Mariela Segura from the University of Montreal explains the current challenges and future perspectives of Streptococcus suis vaccines. She discusses the impact of the pathogen on pig health, antibiotic resistance, zoonotic risks, and the latest vaccine innovations. Gain insights into how the swine industry can improve disease control. Listen now on all major platforms! "Streptococcus suis is not only a major economic concern in the swine industry but also a zoonotic pathogen." Meet the guest: Dr. Mariela Segura / mariela-segura-442a8425a is a full professor at the Faculty of Veterinary Medicine at the University of Montreal and the director of the Swine and Poultry Infectious Diseases Center (CRIPA). She earned her master's and Ph.D. from the Université de Montréal.