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Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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Environmental Effects on Sow Fertility - Dr. Isabela Bez

Video: Environmental Effects on Sow Fertility - Dr. Isabela Bez

In this special episode celebrating International Women's Day of The Swine it Podcast Show Canada, we bring Dr. Isabela Bez, a veterinarian and PhD student in Brazil, who explains how temperature and light regimes influence sow reproductive performance. She discusses seasonal infertility, climate adaptation, and why environmental monitoring inside barns is critical for herd efficiency. The episode highlights practical management strategies to reduce reproductive losses and improve outcomes. Listen now on all major platforms. "Environmental factors are actually very important on sow reproduction, and sometimes these are the factors that producers tend to not pay attention." Meet the guest: Dr. Isabela Bez / isabela-cristina-cola%c3%a7o-bez-1753381b0 is a veterinarian and PhD student in Animal Science at Pontifical Catholic University of Paraná (PUCPR), Brazil. Her work focuses on swine reproduction, nutrition, and animal welfare, with strong expertise in environmental effects on sow performance. She collaborates with international farms and research groups to improve reproductive efficiency through applied science.