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Farms.com Home  › News

Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

Trending Video

Understanding Sow Personality - Dr. Kristina Horback

Video: Understanding Sow Personality - Dr. Kristina Horback

In this special rerun episode of The Swine it Podcast Show Canada, Dr. Kristina Horback from UC Davis discusses sow personality and its implications for swine health, productivity, and group dynamics. She explains how consistent behavioral traits can influence reproductive outcomes and welfare. Learn how identifying hyper-aggressive or stress-prone sows early can help improve group housing strategies and reduce disruptions. Listen now on all major platforms!
 
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