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Checkoff Issues Research Annual Update

The beef checkoff’s Research, Education and Innovation (REI) program manages safety, human nutrition and product enhancement research that provides technology and knowledge to all sectors of the beef supply chain to increase understanding of beef products offered to today's consumer.


In the end, all development, education and communications programs are founded on research. Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.


To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.


To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com.

Source: Cattleman's Beef Board

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Ice Makes Reorganizing & Moving Sheep Hazardous!

Video: Ice Makes Reorganizing & Moving Sheep Hazardous!

Ice makes reorganizing the sheep barns and moving sheep in preparation for lambing very hazardous - it looks more like sheep skating in an ice rink than walking in a barnyard! But, lambing season is quickly approaching, and we have the final group of ewes that require vaccinating prior to lambing, the last breeding rams need to be removed from breeding groups and tattooed, and the barns all need reorganizing to accommodate the new lambs that will be arriving shortly. So, in today’s sheep farming vlog at Ewetopia Farms, we can no longer wait for better weather conditions and must brave the treacherous ice and hope no one gets injured! This is Canadian sheep farming!