Conference To Help Build Out National Beef Strategy

Dec 30, 2015

The Canadian Beef Industry Conference is being called the first beef industry event of it’s kind in Canada.

Co-chair Rob Smith says the conference will foster connectivity – one of the four pillars of the National Beef Strategy.

According to Smith, the conference will allow everyone from industry leaders to smaller-scale producers to come together and help grow the industry.

The first conference is being held in Alberta next August.

However, organisers say the intention is to rotate its location in subsequent years.

The Canadian Beef Industry Conference is a collaboration by the Beef Cattle Research Council, Canada Beef, the Canadian Beef Breeds Council and the Canadian Cattlemen’s Association.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.