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COVID-19 to Earn Agriculture Greater Appreciation

The Head of the Canadian Federation of Agriculture believes many Canadians will have a greater appreciation for agriculture when the smoke finally clears from the ongoing pandemic.

Mary Robinson says regardless of COVID 19, people need to eat and its Canadian farmers and their supply chains that are supplying a steady stream of food during these difficult times.

"If you consider how incredibly food is, we can fight COVID-19 and control COVID-19, but we still need to eat. Those of us in agriculture can take comfort that we are an essential service, and the world is relying on us. I think that when all the dust settles on this we are going to go through a major shift in what people value. I'm very hopeful that in that will work in agriculture's future."

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2026 AFSC Women in Ag Winner | Beth Cash, The Promoter

Video: 2026 AFSC Women in Ag Winner | Beth Cash, The Promoter

Beth Cash has championed women in agriculture through entrepreneurship, economic development and community leadership in southeastern Alberta. Her work continues to amplify women’s voices across the industry.

The Promoter champions agriculture by expanding practical knowledge and skills in key areas, using their own experiences to empower Albertans from diverse backgrounds. By raising awareness and facilitating learning opportunities to address barriers women face in the industry, they go above and beyond to engage a wide audience and advocate for women in agriculture.