University of Guelph appoints agri-food veterans to strengthen industry partnerships and innovation.
The University of Guelph has appointed Paul Hoekstra as its first executive director of agri-food strategy and partnerships, marking an important step in the institution’s efforts to strengthen ties with Ontario’s agricultural and agri-food sectors.
Hoekstra brings more than 20 years of experience in leadership, strategic planning, and sector development. Before joining the University of Guelph, he served as vice president of strategic development with Grain Farmers of Ontario, where he worked closely with industry leaders and stakeholders to support agricultural growth and innovation.
He is scheduled to begin his new role on November 9. As executive director, Hoekstra will focus on building stronger connections between the universities, agricultural organizations, businesses, researchers, and farmers. His work will help align academic expertise with the real-world needs of the agri-food industry.
University leaders believe the appointment will help expand collaboration opportunities and create long-term benefits for the sector. By bringing together researchers, industry professionals, and community partners, the university aims to strengthen innovation and address challenges facing modern agriculture.
“U of G has a unique role in shaping the future of Ontario’s agri-food sector,” said Dr. Rene Van Acker, president and vice-chancellor. “Paul will strengthen how we work with partners across the sector, bringing the right people and expertise together to advance shared priorities and seize new opportunities.”
One of Hoekstra’s key responsibilities will be supporting the continued advancement of the Ontario Agri-Food Innovation Alliance. The alliance is a major platform that promotes agricultural research, training, and innovation across the province. It helps connect government, industry, and academic experts to improve the competitiveness and sustainability of agriculture in Ontario.
The University of Guelph has long been recognized for its contributions to agricultural research and education. Through its partnerships with industry and government, the institution works on projects that support food production, environmental sustainability, animal health, and farm business success.
“Strong partnerships help ensure U of G’s world-class research continues to address the issues that matter most to farmers, businesses and communities,” said Dr. Mazyar Fallah, vice-president, research and innovation. “This new role will help strengthen the University’s longstanding work with agri-food partners to support a more competitive, sustainable and resilient sector through research and innovation.”
The announcement was made during Ontario Agriculture Week, an annual celebration that recognizes the contributions of farmers, processors, businesses, and agricultural organizations. The event highlights the importance of agriculture to the province’s economy and communities.
“Ontario Agriculture Week is a time to celebrate the farmers, businesses, and organizations that make Ontario’s agri-food sector one of the province’s greatest strengths,” said Hoesktra.
He added, “I’m honoured to join U of G and contribute to its long tradition of leadership and partnership. U of G’s ability to connect world-class research with real-world opportunities sets it apart, and I look forward to working with partners across the sector to drive innovation, sustainability, and competitiveness for Ontario agriculture and beyond.”
In addition to his industry experience, Hoekstra has strong academic credentials. He earned a PhD in environmental biology from the University of Guelph and holds a Bachelor of Science degree from the University of Waterloo. His educational background, combined with extensive industry experience, provides him with a unique understanding of both research and practical agricultural needs.
The creation of this new leadership position reflects the growing importance of collaboration within the agri-food sector. As agriculture continues to evolve, stronger connections between research institutions and industry partners are becoming increasingly valuable.
With Hoekstra taking on the role, the University of Guelph aims to expand its impact across Ontario’s agricultural community. His leadership is expected to support new partnerships, encourage innovation, and help advance solutions that benefit farmers, businesses, and consumers alike.
The appointment also reinforces the university’s commitment to helping agriculture remain competitive, sustainable, and resilient. Through research, education, and collaboration, the institution hopes to continue supporting the long-term success of the agri-food sector while providing meaningful opportunities for innovation and growth across Ontario and beyond.
Photo Credit: University of Guelph