While the dairy checkoff is focused on driving sales and trust today, it also is keeping an eye on the future.
Dairy Management Inc. (DMI), which manages the national dairy checkoff, has been engaged in dairy transformation efforts, which explore ways to turn possibilities of the future into realities for dairy today.
“It’s about securing a preferred future that is viable for the industry and for farmers of this generation as well as their children and their grandchildren,” said DMI Chief Transformation Officer Dwyer Williams. “We’ve embarked on a multi-phase plan that looks at how we ensure dairy is relevant for future global consumer needs and preferences that focus on driving innovation and contributing to a healthy planet.”
This initiative will be the focus of a World Dairy Expo “Tanbark Talks” session on Sept. 29 from 8 a.m. to 10 a.m. CST. The panel discussion is titled: “Farming forward through enhanced innovation and farm profitability.”
The dairy checkoff’s future work encompasses more than 45 people from 20 industry companies, as well as farmers and futurists, focused on opportunities that explore a new way of looking at dairy, specifically around identifying revenue streams for milk and cow manure.
“It’s about understanding milk down to its molecules and looking at science in new and modern ways to determine health outcomes for humans,” Williams said. “It’s about demonstrating leadership in on-farm resource efficiency and regeneration. This requires an intense understanding of consumers today and tomorrow as well as data and measurement to show them how dairy is doing against sustainability metrics.”
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