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Dairy Producers Invited to Learn About Cattle Market Dynamics and Price Protection During Free Webinar on Sept. 19

On Friday, September 19 from 12-1 p.m., the Center for Dairy Excellence will host a “Protecting Your Profits” webinar titled “Beefing Up Your Risk Management: Cattle Market Dynamics & Price Protection.” Bryce Windecker and Kathleen Noble Wolfley from Ever.Ag will discuss current beef market dynamics – from tariffs on Brazilian beef to ground beef demand and everything in between. They will also walk through strategies for how dairy producers can manage downside cattle price risk.

“Cattle markets continue to set new record highs, creating some interesting opportunities for dairy farms. Whether dairy producers are selling beef on dairy cross calves, benefitting from higher cull cow values, or all of the above, it’s an important time to learn about how beef and dairy markets are becoming more intertwined,” said Valerie Mason-Faith, Risk Education Manager at the Center. “Join us for this free webinar and hear real-time updates and trends about cattle market dynamics from our speakers. This is a great opportunity to learn how dairy farmers can manage against downside price risks.”

To join the discussion in a format that is most convenient for you, the Center will host it in a webinar, podcast, and conference call format. There is no cost to participate in the ‘Protecting Your Profits’ discussion, and no registration is necessary.

Webinar Format

Visit www.centerfordairyexcellence.org/SeptemberPYP on Friday, September 19 at 12 p.m. to launch the webinar and watch live.

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In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.