One of the opportunities to grow the Certified Angus Beef (CAB) program is continued expansion in the international marketplace. International demand represents 120 million pounds of Certified Angus Beef sales. A large portion of that is sold to Canada and Mexico.
CAB President John Stika said they are also seeing increasing CAB sales into South America. This includes Columbia, Peru and Chile and in Central America, this includes Costa Rica and Panama.
The Middle East is also a growing market for CAB. Asia remains to be a huge market for CAB as that market continues to recover economically and CAB is excited about its future in that region. In August 2015, CAB opened an office in Toyko.
In the United States, CAB continues to emphasize the need for the nation’s Angus producers to keep telling their story to consumers. Stika said producers need to communicate a message about quality and to help consumers differentiate the value of CAB from other Angus programs. In promoting the best the Angus breed has to offer in the form of Certified Angus Beef, he said then all ships float higher.
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