DFO and MLSE announce enhanced partnership agreement

Sep 21, 2022

Dairy Farmers of Ontario (DFO) and Maple Leaf Sports and Entertainment (MLSE) announced today an expanded sponsorship opportunity that will see DFO’s milk logo placed on the Toronto Maple Leafs’ home and away sweaters.

This is a very exiting, high-impact opportunity that will give game-changing visibility to DFO’s brand and will increase milk consumption, especially with Gen Zs and millennials. It will also emphasize the impacts of our partnership with MLSE and what that stands for – supporting healthy, active living, community programming and access to hockey (and sport) for youth players and fans.

This is an expansion of our existing partnership with MLSE and builds on the highly effective marketing work done by DFO to date, leveraging efficiencies achieved over the last few years. Having our milk logo on the Maple Leaf sweater puts our brand in front of the right people, in the right place, at the right time. Research confirms the Toronto Maple Leafs have been able to reach beyond the traditional fan base to dramatically expand engagement with millennials and Gen Zs, and that there are more eyes on the Toronto Maple Leafs than other sports organizations. This massive reach—almost 4 billion impressions—reinforces milk as relevant and modern to our millennial and Gen Z target audience.

Adding the blue and white milk logo to the Maple Leafs’ iconic blue and white sweaters is a symbol of our shared commitment with MLSE to healthy communities, and recognition of the immense benefits of milk to both elite and everyday athletes.

Source : New Milk

Video: Spring 2026 weather outlook for Wisconsin; What an early-arriving El Niño could mean

Northeast Wisconsin is a small corner of the world, but our weather is still affected by what happens across the globe.

That includes in the equatorial Pacific, where changes between El Niño and La Niña play a role in the weather here -- and boy, have there been some abrupt changes as of late.

El Niño and La Niña are the two phases of what is collectively known as the El Niño Southern Oscillation, or ENSO for short. These are the swings back and forth from unusually warm to unusually cold sea surface temperatures in the Pacific Ocean along the equator.

Since this past September, we have been in a weak La Niña, which means water temperatures near the Eastern Pacific equator have been cooler than usual. That's where we're at right now.

Even last fall, the long-term outlook suggested a return to neutral conditions by spring and potentially El Niño conditions by summer.

But there are some signs this may be happening faster than usual, which could accelerate the onset of El Niño.

Over the last few weeks, unusually strong bursts of westerly winds farther west in the Pacific -- where sea surface temperatures are warmer than average -- have been observed. There is a chance that this could accelerate the warming of those eastern Pacific waters and potentially push us into El Niño sooner than usual.

If we do enter El Nino by spring -- which we'll define as the period of March, April and May -- there are some long-term correlations with our weather here in Northeast Wisconsin.

Looking at a map of anomalously warm weather, most of the upper Great Lakes doesn't show a strong correlation, but in general, the northern tiers of the United States do tend to lean to that direction.

The stronger correlation is with precipitation. El Niño conditions in spring have historically come with a higher risk of very dry weather over that time frame, so this will definitely be a transition we'll have to watch closely as we move out of winter.