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Direct-to-Consumer Beef Sales

By Myndi and Jason Krafft

“California girls.” Does that bring to mind blonde hair and sandy beaches?

Left to right: Jason, Kensi, Myndi and Kinley Krafft

Today we’ll meet a young woman from California with interests beyond the beachfront. She developed an interest in agriculture, married a Kansan, and made her way to the Sunflower State where the couple is adding value to their family beef operation through direct-to-consumer marketing.

Myndi and Jason Krafft are the owners of Krafft Beef in Phillips County. Jason is a fifth-generation farmer and rancher. He grew up farming with his dad, grandfather, and uncle and was active in 4-H and FFA. He made the livestock judging team at Colby Community College and then the team at Cal Poly in California. He met Myndi in an animal science class.

Myndi had grown up in southern California. Her family had a garden and backyard chickens. Her great grandfather had farmed near Enid, Okla. and Liberal, Kan.

“I remembered his stories and I became interested in where our food comes from,” Myndi said. She studied agriculture at Cal Poly, met and married Jason, and earned her ag teaching credentials plus a masters degree.

“I was an ag teacher for 10 years in the bay area,” Myndi said. She team-taught soil chemistry and a sustainable ag biology class which counted toward the students’ science requirements. “Agriculture is science,” Myndi said.

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