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Exploring the possibility of a grass-fed and grain-fed beef producer co-op in Michigan

Exploring the possibility of a grass-fed and grain-fed beef producer co-op in Michigan
By Kable Thurlow
 
Beef producers who are interested in learning more about cooperatives are invited to attend a gathering with two guest speakers. The speakers will share the reasons for the success of farmer/rancher owned cooperatives that they are involved in. It is difficult to be successful on an island, those producers that are fortunate enough to belong to a group of like-minded individuals that bring different strengths to the table should be more successful than a person that tries to go at it alone.
 
In 2010, a team consisting of MSU animal scientist Dr. Jason Rowntree and MSU Extension educators Jerry Lindquist (emeritus) and Kable Thurlow began working with producers that were interested in producing grass-finished beef. Since that time, the idea of needing a marketing cooperative in Michigan has come up time and time again. Marketing alone in the good times can be easy to accomplish, but not so much in the tough times like we have experienced in the past three to four years. In those times, strength of the herd is important.
 
We urge you to take advantage of this opportunity to learn from the experts. Make 2020 the year of change in the right direction for your farm or ranch. Both Country Natural Beef and Desert Mountain Grass-Fed Beef are suppliers for Whole Foods among others. You are encouraged to learn more about them by going to their website ahead of time.
 
 
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Experiences in Marketing Beef in Ontario

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Birgit Martin of Martin Farms shares her experience in marketing beef in Ontario through direct to consumer sales and other opportunities under her family's Pure Island Beef brand. This presentation is from the Thunder Bay Field Day held by NOFIA (Northern Ontario Farm Innovation Alliance) in September 2025.