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Extension Agriculture Staff Spotlight: Supporting Dairy Producers at the Local Level

By Erica Gentry

The UW-Madison Division of Extension provides regionally based educators who bring research-based solutions to local communities.

Jackie McCarville is a great example of that boots-on-the-ground education.

Serving as a Regional Dairy Educator across Grant, Green, Iowa, and Lafayette counties, Jackie works closely with dairy producers and agricultural professionals on a wide range of topics, including dairy nutrition, animal welfare, genetics, and emerging technologies. Her work centers on helping dairy operations succeed today while planning for the future.

Jackie’s approach is supported by both experience and education. She holds a bachelor’s degree in animal science with a dairy emphasis from the University of Wisconsin–Platteville and has worked in the private sector in animal nutrition as well as on dairy farms. In addition to her dairy-focused role, she has also served as an interim Youth Development educator in Iowa County, further strengthening her connection to the communities she serves.

Jackie plays an important role in connecting producers with university research and resources, ensuring the latest information reaches farms in a practical and accessible way. Her commitment to unbiased education is at the core of Extension’s mission.

“The ways in which we help dairy producers is unique,” Jackie explains. “We’re non-biased in the dairy industry—we aren’t trying to promote a specific product. We provide research-based education and tools so producers can make the best decision for their operation.”

Source : wisc.edu

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In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

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Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.