2018 New Holland Dealer Meeting Slated for January 25 - 26

Jan 23, 2018

New Holland North America’s dealership owners will converge on Orlando, Fla. in January 2018 for a two-day deep dive into the latest updates to New Holland’s award-winning product lineup. Recognizing the changing needs of agriculture and construction customers, the theme of the 2018 New Holland Dealer Meeting is Shift to the Future. Throughout the two days, CNH Industrial company leadership, New Holland brand leadership and their partners in the dealer network will work together to explore the areas in which the brand intends to strengthen its market representation in 2018.

“I always look forward to opportunities to work with our dealers face-to-face,” said Bret Lieberman, Vice President for New Holland North America. “My team is excited to host a majority of the dealer body for meaningful discussions during the meeting. From haytools to tractors, combines to light construction, grape harvesters to crop production, no part of New Holland’s full line offering will be left off the table. We look forward to working with our dealer partners to strengthen our relationship and grow the New Holland brand”.

The general sessions, hosted by company leaders Richard Tobin, CEO of CNH Industrial; Carlo Lambro, New Holland Brand President; and Bret Lieberman, Vice President for New Holland North America, will speak to the brand’s strong leadership provided by the CNH Industrial global presence, and the mission and vision for the North American business, respectively. Leandro Lecheta, CNH Industrial’s newly appointed COO for the North American Region (NAFTA), and Luc Billiet, CNH Industrial’s President of Parts & Service, will also be in attendance, taking the opportunity to work face-to-face with the North American New Holland dealer network.

Breakout sessions to work on more detailed topics such as Precision Land Management, upcoming product launches, marketing, parts & service support and CNH Industrial Capital financial products, and more are scheduled during the event.

Source : New Holland

Video: 2025 USDA December Crop Report a “Dud” + Trump $12 Billion U.S. Farm Aid

The USDA December crop report was friendly corn, neutral soybeans and bearish wheat. The USDA did surprise and increase the 25/26 U.S. corn export forecast to a new record high at 3.2 billion bushels now up 12% vs. last year vs. prior at +9% vs. the export pace to date up 30% the best in 10 years even higher than 20/21! The USDA left the 25/26 U.S. soybean export pace unchanged at 1.635 billion bushels. Higher global wheat supplies will remain a weight and headwind for wheat into year end and start of 2026.
Mexico is now the #1 buyer of U.S. corn, soybeans (usually China), wheat and pork!
USDA also released its long-term early projections but expect more changes by February of 2026.
Trump announces a $12 billion U.S. farmer aid package to be paid out by February 28, 2026. This helps no one but the ag banks, farm equipment companies, seed and fertilizer companies. It does prevent more farmer bushels from being sold near-term but is not bullish grain prices long-term. The Trump administration should focus on increasing U.S. domestic demand and propping up grain futures so farmers can cover their higher costs, up since COVID of 2020.
The China U.S. soybean purchase tracker now stands at 4.521 mmt or 38% of the 12 mmt promised by China at year end or is it end of February or the growing season? Why the discrepancy vs. the fact sheet. The optics are poor for the Trump administration.
After surging to contract highs U.S. natural gas futures plunged over 30+% in just 5-trading days!
Silver traded to new record highs as the debasement and de dollarization trade continued but technicals remain overbought near-term.
Soybean futures remained in correction mode after the funds went record long futures on Nov. 19 +233,000 contracts but the $10.80 support should hold into year end when the fund profit taking/liquidation comes to an end from the year end, end of month and end of quarter selling.
The U.S. Fed cut interest rates for the 3rd time by 25 basis points to a range of 3.50 – 3.75% and they will only cut one more time in 2026 and once in 20267/ but when Powell is gone next April the replacement is willing to cut more aggressively and we could see U.S. interest rates fall to 2.0% very bullish for ag and stocks as it could reignite inflation into 2027.
After 2 months of being drier than normal in Brazil the rains have finally arrived for the 1st half of December, and a record crop is still in the cards but if this pattern continues and verifies it could start to delay the harvest. Argentina after being too wet has turned dry but they are too small, compared top Brazil in the grand picture.
The Canadian dollar surged to $0.73 after better-than-expected employment data with 180,000 new jobs in the past 3-months and 3rd quarter GDP at +2.6% but this could be short-lived.
The latest CFTC report as of 11-19-2025 reported a record long fund position in soybeans at +233,000 contracts when 2026 March soybean futures peaked on 11-19-25 at $11.724/bu.