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AEM and CEMA Strengthen Cooperation on Advocacy and Regulatory Efforts for the Ag Equipment Industry

The Association of Equipment Manufacturers (AEM) and the European Agricultural Machinery Association (CEMA) have signed a Memorandum of Understanding (MoU) to enhance advocacy efforts for the agricultural equipment industry. The agreement aims to create a positive legislative and regulatory environment across the Atlantic and globally, ensuring alignment on key issues impacting manufacturers in both regions.

The MoU establishes a framework for the two organizations to work together toward alignment, achieving mutual recognition, ensuring regulatory compliance, and harmonizing practices and standards in several key areas that impact agricultural equipment manufacturers today.

Signed last month at two major industry events—EIMA International in Bologna, Italy, and AEM’s Annual Conference in Palm Springs, California, USA— the agreement formalizes the partnership between CEMA and AEM.

“With the signing of this Memorandum of Understanding, AEM and CEMA look forward to enhanced collaboration in order to address key issues of importance and ensure there is alignment between Europe and the U.S. as it relates to our two very important global machinery markets,” said AEM Senior Vice President Curt Blades.

The MoU specifies several areas where the two organizations agree to increase cooperation:

  • Engine emissions
  • Autonomous equipment
  • Cybersecurity
  • Machine safety and technical requirements
  • Advanced technology in agriculture
  • Sustainability

“This agreement strengthens the transatlantic connection between AEM and CEMA, as we work together to support agricultural equipment manufacturers as they build the products that help feed our world,” said CEMA Secretary General Jelte Wiersma.

By focusing on these shared priorities, AEM and CEMA aim to help the industry navigate global markets while advancing innovation, sustainability, and safety standards for the benefit of manufacturers and farmers alike.

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Seeing the Whole Season: How Continuous Crop Modeling Is Changing Breeding

Video: Seeing the Whole Season: How Continuous Crop Modeling Is Changing Breeding

Plant breeding has long been shaped by snapshots. A walk through a plot. A single set of notes. A yield check at the end of the season. But crops do not grow in moments. They change every day.

In this conversation, Gary Nijak of AerialPLOT explains how continuous crop modeling is changing the way breeders see, measure, and select plants by capturing growth, stress, and recovery across the entire season, not just at isolated points in time.

Nijak breaks down why point-in-time observations can miss critical performance signals, how repeated, season-long data collection removes the human bottleneck in breeding, and what becomes possible when every plot is treated as a living data set. He also explores how continuous modeling allows breeding programs to move beyond vague descriptors and toward measurable, repeatable insights that connect directly to on-farm outcomes.

This conversation explores:

• What continuous crop modeling is and how it works

• Why traditional field observations fall short over a full growing season

• How scale and repeated measurement change breeding decisions

• What “digital twins” of plots mean for selection and performance

• Why data, not hardware, is driving the next shift in breeding innovation As data-driven breeding moves from research into real-world programs, this discussion offers a clear look at how seeing the whole season is reshaping value for breeders, seed companies, and farmers, and why this may be only the beginning.