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Christine Book Joins Lessiter Media as Managing Editor

Brookfield, Wis., — Lessiter Media is pleased to announce the addition of Christine Book to its Ag Division Editorial team. Book will serve as Managing Editor of Farm Equipment, Rural Lifestyle Dealer and Precision Farming Dealer

Book joined Lessiter in October 2024, coming from Wainscot Media, where she was the Managing Editor for Imaging Technology News and Diagnostic and Interventional Cardiology

“Christine brings a wealth of service journalism and marketing experience to the team,” says Kim Schmidt, Ag Division Executive Editor. “We’re excited to have her join the staff to help continue to grow our content for our equipment titles.”

Book’s duties will include developing, researching, editing and writing print and digital content for Farm Equipment, Rural Lifestyle Dealer and Precision Farming Dealer. She will also assist with magazine production workflow and will represent Lessiter Media’s publications at industry events.

Lessiter Media is a family-owned and operated niche media company founded in 1981. Publisher of Farm Equipment, Ag Equipment Intelligence, Precision Farming Dealer, Rural Lifestyle Dealer, No-Till Farmer, Conservation Tillage Guide, Strip-Till Farmer and Farm Innovations in the agricultural market along with American Farriers Journal in the equine market, and host of 5 national events.

Source : Farm Equipment

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Is China Buying US Soybeans + USDA Nov 14th Crop Report could be “Game Changing”

Video: Is China Buying US Soybeans + USDA Nov 14th Crop Report could be “Game Changing”


After a week of a U.S./China trade truce, markets/trade is skeptical that we have not seen a signed agreement nor heard much from China or seen any details. There are rumors that China is buying soybean futures & not the physical. Trust in Trump?
12 MMT of U.S. soybean purchases by China by year-end is better than 0 but we all need to give it more time and give it a chance to unfold. China did lower the tariffs on Ag and is buying U.S. wheat and sorghum.
U.S. supreme court could rule against Trumps tariffs, but the Trump administration does have a plan B.
U.S. government shutdown is now the longest in history at 38 days.
But despite a U.S. government shutdown we will be getting a USDA November crop report next Friday and it could be “game changing.” If the USDA provides a bullish surprise with lower U.S. corn and soybean yields and ending stocks that are lower than expected both corn and soybean futures will break out above their ceilings at $4.35/bu and $11.35/bu respectively.
The funds continued their selling in live and feeder cattle futures on continued fears that the Trump administration want to lower U.S. beef prices. The fundamentals have not changed, only market psychology has.
Stocks markets continue to worry about a weak U.S. job market, but you can blame ChatGPT for that. In the future, we will have a more efficient, productive and growing economy with a higher unemployment rate until we have more skilled AI workers.
After 34 new record highs in the S & P 500 and 124 new records in the NASDAQ in 2025 we are back to a correction and investor profit taking as AI valuations may have gotten too stretched near-term ahead of NVDA’s 3rd quarter earnings announcement on Nov. 19th. But this is not an AI bubble.
75% of Tesla shareholders approved a $1 trillion pay package for Elon Musk!
It has rained in South America in the last 7 days, but both the American and European models agree that Central Brazil remains dry in the next 14-days!