CNH Announces Global Leadership Team Appointment

Mar 20, 2025

CNH has announced the appointment of Cameron Batten as Chief Communications Officer. Batten will join the company’s Global Leadership Team (GLT) which is empowered to carry out the fast and effective delivery of CNH’s strategic priorities for profitable long-term growth. The appointment is effective March 31, 2025.

Cameron Batten has over 25 years of experience in communications across media and institutional/government relations, brand marketing, corporate reputation, employee engagement and social impact with top-tier consumer brands, according to a statement released March 17 by the company. Ahead of joining CNH, he served as Chief Communications Officer at Volkswagen Group of America. His past roles include Vice President of Brand Communications at Samsung Electronics America; Vice President of Card Communications at Capital One; Global Head of Workforce Communications at Johnson & Johnson; and Vice President of Communications at American Express.

“We have entered a new strategic chapter at CNH and that calls for a visionary storyteller who can harness the rich technology landscape to powerfully tell our story,” said Gerrit Marx, Chief Executive Officer at CNH. He added, “In Cameron, CNH gains a wealth of expertise in communications and stakeholder engagement that will help us articulate our path, progress, and the positive impact we make everywhere, every day through our iconic brands.”

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