Copperhead Ag Shifts to Dealer Sales Strategy

Oct 03, 2024

On Oct. 1, 2024, Copperhead Ag announced the following news in a press release:

As we focus on strengthening our dealer network, we're shifting our sales strategy. Instead of selling directly to end-users, we will now exclusively operate through our network of dealers. We see how vital it is for us as a manufacturer to help generate leads, support shared marketing efforts, and build a strong, cooperative relationship with our dealers. This change is all about removing any competition between ourselves and our dealers.

As we progress through 2024 and into 2025, we are excited to announce our new Stocking Dealer Program. This initiative has been crafted to offer dealers unparalleled benefits, including significant discounts, opportunities for complimentary freight, and a suite of other exceptional advantages. We are confident that these enhancements will not only fortify our partnerships but significantly contribute to the growth and prosperity of our dealers.

Copperhead Ag also announced the expansion of their team with the appointment of Territory Sales Managers across the United States. This strategic move is designed to provide dealers with heightened local support and assistance, ensuring that they have the necessary resources to thrive in their respective markets. While their competitors are contracting business operations and expansion, Copperhead Ag is investing in local support for our dealers and a new website with a top-of-the-line Dealer Portal. This website is expected to launch in Q4 of 2024.

Source : Farm Equipment

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