Shur-Co®, a leading manufacturer in cargo protection and load securement, today at the Farm Progress Show, unveiled its new brand identity—a bold visual and strategic evolution which underscores its commitment to a more unified, customer-centric operating model, while building on over seven decades of innovation and service.
At the heart of the new identity is a diamond icon—a powerful symbol of Shur-Co’s durability and decades-long success. Representing strength, precision, and lasting value, the diamond reflects the company’s rich heritage in tarping systems while pointing confidently toward the future.
But it’s more than a new logo, the identity signals a larger transformation: one brand, one team, and one direction, focused on delivering smarter systems, stronger partnerships, and greater value across the industries Shur-Co serves. It also positions the company to expand into new markets and meet the demands of a rapidly changing global landscape.
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