Vicon Equipment Officially Taking on the Kubota Brand Name

GRAPEVINE, Texas – Kubota Tractor Corporation today announced that Vicon hay tool equipment and pendulum spreaders will now be distributed and serviced by Kubota dealers in the United States. Kubota Corporation acquired Kverneland Group, Vicon’s parent company, in 2013. The rebrand of Vicon products to the Kubota brand is the latest development in the company’s growth strategy to deliver on its vision to offer full-service equipment to Kubota customers across product lines.

“Vicon customers are now officially part of the Kubota family,” said David Palmer, Kubota senior product manager. “We want to extend a warm welcome to our Vicon customers and ensure they have access to us from the start. The long-term value of Vicon’s products, along with the quality of Kubota parts and service, will continue under the trusted Kubota brand name.”