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Feeding changes open opportunities

There’s a strong relationship between health and growth in a calf’s early life and that animal’s lifetime production. That means what happens to a calf in its first few hours and days is extremely critical, particularly concerning what it’s fed.

What, how much and when to feed calves is changing and opens new opportunities for producers to impact the long-term health, growth and productivity of their animals, said Michael Steele, a professor in the University of Guelph-Department of Animal Biosciences.

“You can mold the calf when it’s born,” he said. “We call this developmental plasticity, which is strong early in life and goes down as time goes on.”

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.