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Fertilizer Canada releases 2020-2025 Strategic Plan

Fertilizer Canada’s Board of Directors recently approved the 2020-2025 Strategic Plan, which is the result of a widespread consulting process that included meetings with the Board of Directors, the Strategic Planning Steering Committee, Issue Committees, and staff meetings. It sets a new strategic direction for Fertilizer Canada for the coming five years, with a focus on delivering exceptional member value.
 
Fertilizer Canada is ready to meet the challenges in the future. We are well positioned to support our members through 2025, to advance the safe, secure, and sustainable production and use of fertilizer, through proactive science-based programs, innovation and advocacy. Members will continue to be our central focus as we build out our ‘Pillars of Success’ in Stewardship, Policy and Regulatory Affairs, Advocacy and Communications, and Organizational Excellence.
 
We look forward to working with our members and committees to deliver our strategic objectives over the course of the next 5 years.
 
Source : Fertilizer Canada

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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."