Fertilizer Canada releases 2020-2025 Strategic Plan

Fertilizer Canada’s Board of Directors recently approved the 2020-2025 Strategic Plan, which is the result of a widespread consulting process that included meetings with the Board of Directors, the Strategic Planning Steering Committee, Issue Committees, and staff meetings. It sets a new strategic direction for Fertilizer Canada for the coming five years, with a focus on delivering exceptional member value.

 

Fertilizer Canada is ready to meet the challenges in the future. We are well positioned to support our members through 2025, to advance the safe, secure, and sustainable production and use of fertilizer, through proactive science-based programs, innovation and advocacy. Members will continue to be our central focus as we build out our ‘Pillars of Success’ in Stewardship, Policy and Regulatory Affairs, Advocacy and Communications, and Organizational Excellence.

 

We look forward to working with our members and committees to deliver our strategic objectives over the course of the next 5 years.

 

Video: predictive weed Management saves on herbicide costs and increases yield potential

Gowan Canada is partnering with Geco Strategic Weed Management to help Canadian growers take a strategic approach to weed control through data-driven prediction and planning.

Geco’s technology uses data and AI to map where weeds have been over the past five years and predict where patches are likely to emerge next season. These insights allow farms and retailers to plan ahead and target actions in the most challenging areas.

“Our technology enables the question: if you could know where your most problematic patches are and where they are spreading to, what could you do differently? That’s what our technology makes possible,” said Greg Stewart, CEO of Geco. “Many of our farms are already using our prescriptions along with Gowan products, so this collaboration is a natural next step.”