Farms.com Home   Ag Industry News

FIRA USA Showcases Smart Farm Technology

FIRA USA Showcases Smart Farm Technology
Oct 17, 2025
By Farms.com

FIRA USA highlights research technology and workforce growth

The California State Board of Food and Agriculture will convene at the 2025 FIRA USA exhibition on October 21 in Woodland, California, to discuss the evolving landscape of agricultural research, technology, and workforce development. The meeting will take place from 10 a.m. to 1 p.m. at the Yolo County Fairgrounds’ Home Arts Building. 

FIRA USA, held from October 21–23, is a major agricultural robotics and automation conference that showcases emerging technologies transforming the farming sector. The Board’s session will bring together leaders in research, innovation, and regulatory policy to explore advancements helping farmers adapt to modern challenges. 

The California Department of Pesticide Regulation will also provide an update on “SprayDays,” a new transparency tool offering early access to information about the planned use of restricted pesticides in production agriculture. Additionally, the Board will review findings from the Regulatory Alignment Study conducted jointly by the California Department of Food and Agriculture (CDFA) and the California Environmental Protection Agency (CalEPA). 

Invited speakers include experts from the University of California, Agriculture and Natural Resources; ARKEN Strategies; Nuffer, Smith, Tucker; Crowe LLP; and the California Department of Pesticide Regulation. 

“California’s agricultural sector continues to innovate and evolve – becoming more efficient, climate resilient and environmentally focused” said CDFA Secretary Karen Ross. “Research and technology are helping farmers and ranchers to continually improve efficiencies and productions practices to meet the needs of consumers and local communities.” 

The Board continues to advise the Governor and CDFA on agricultural issues and fosters dialogue among government, industry, and the public to strengthen California’s agriculture. 

Photo Credit: gettyimages-shotbydave


Trending Video

Addressing the Skills Shortage in the Digital Agriculture Sector

Video: Addressing the Skills Shortage in the Digital Agriculture Sector

The Automation and Digital Agriculture Specialist intensive training program is created in collaboration with industry partners to tackle the talent shortages in the agriculture sector. The program upskills talent in various fields of digital agriculture and then connects ready-to-hit-the-ground talent with employers within the industry.

Join Ednali Fertuck-Zehavi, the Automation and Digital Agriculture Specialist Program Manager at Palette Skills who explains the program's uniqueness and why it is a win-win for job seekers and employers! Discover how the program is made with the industry for the industry and how Palette Skills identify and assess talent to train them on the main expertise in an 8-week hands-on learning-based live and hybrid program.