Farm leaders gather to imagine grow and lead together in California
Registration is now open for the 2026 American Farm Bureau Convention in Anaheim, California, from January 9 to 14. The flagship event will bring together farmers, ranchers, and agriculture partners to imagine, grow, and lead in the year ahead.
Attendees can look forward to a variety of educational workshops focused on key agricultural issues, leadership development, and consumer engagement trends. Sessions will highlight the 2026 public policy outlook, economic forecasts, mental health awareness, and support for beginning farmers.
The Farm Bureau Women’s Leadership Committee will host its annual meeting on January 10, featuring life coach and rancher Coach Kiah. The Promotion and Engagement Committee will hold its annual CCI training to help participants communicate effectively with consumers. Additionally, social media advocate Jon Dinsmore, known as the “Greenscreen Farmer,” will share insights on connecting with audiences online.
Film and TV producer Sam Goldberg will lead a session on storytelling strategies, helping attendees shape agricultural narratives that resonate with diverse audiences. Local tours will showcase California agriculture and historic attractions, with opportunities for family fun nearby.
The Trade Show will feature the Ag Insights Hub, highlighting innovation and solutions from exhibitors, along with the live Final Four of the Ag Innovation Challenge. Visitors can also explore the County Activities of Excellence booths and enjoy networking at the AFBF family area.
General sessions will celebrate leaders, including the Farm Dog of the Year and Veteran Farmer of the Year winners. Keynote speaker Tim Tebow will close the event with an inspiring message. Young farmers can attend the special Empowering Young Leaders Reception.
Photo Credit: american-farm-bureau-federation