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Food Costs are Already High. Bird Flu Could Make Things Worse.

The news has been filled with stories this year of poultry woes, from the struggles of workers processing our chicken in unsafe conditions to the challenges of restaurants and schools getting the chicken they need. And of course, there’s the rapidly rising cost of food that we’re all dealing with at the grocery store. (Sticker shock has reached new heights in Hawaii, where a friend of mine recently found an organic chicken for an eye-popping $8.99 a pound—$48 for the whole bird.) If things haven’t seemed bad enough, avian influenza is about to make it worse. Bird flu is raging in Asia and Europe, writes Bloomberg, with more than 40 countries experiencing outbreaks since May. The United Kingdom is currently grappling with its biggest-ever outbreak, and more than a million birds have been culled since November in Poland. All these outbreaks are likely to put more pressure on production, affect costs, disrupt U.S. trade, and lessen the availability of free-range eggs in Europe.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.